Conference with Senior Producer, Greg Oberfield - January 29th, 1997
According to notes taken by Fujitsu Software Corporation staff, 25 people joined in to listen and ask questions. The conference was held in CompuServes Convention Center. Several small graphics of the Pride! world were interspersed during the talk
Judith Rubin - FSC: % Your moderator is [76710,153] Judith Rubin - FSC Judith Rubin - FSC: Welcome to tonight's Virtual Worlds conference Judith Rubin - FSC: Our special guest tonight is Greg Oberfield Greg Oberfield: Hi folks. Judith Rubin - FSC: Greg is Senior Producer Judith Rubin - FSC: at Fujitsu Software Corporation Judith Rubin - FSC: He helps create WorldsAway virtual worlds Judith Rubin - FSC: WorldsAway is a technology that allows you Judith Rubin - FSC: to exist online in real time with others Judith Rubin - FSC: in an animated graphical environment Judith Rubin - FSC: You live in the virtual world as an avatar Judith Rubin - FSC: a special animated character Greg Oberfield: (Judith is a typing machine over here folks!) :) Judith Rubin - FSC: Ha ha I am NOT a bot! Judith Rubin - FSC: I work with the marketing dept of FSC Judith Rubin - FSC: OK I'm going to slip in a graphic from Pride!Universe Judith Rubin - FSC: the virtual world Greg produced Greg Oberfield: I'm supposed to make some kind of witty remark right now. Greg Oberfield: But instead, I'll just wait for Judith to send over the graphic before getting rolling. :) Judith Rubin - FSC: Very nice, Greg Judith Rubin - FSC: Soooooo, Mr Oberfield Judith Rubin - FSC: Say hello to the folks out there Greg Oberfield: <- is Mr. Oberfield Judith Rubin - FSC: And get ready for the first question Greg Oberfield: Hello folks! I'm ready and raring to go here! Judith Rubin - FSC: OK, first of all, the burning question Judith Rubin - FSC: Is your job like being a movie producer? Judith Rubin - FSC: Do you get perks? Limos? Greg Oberfield: Heh .. well, I get all the coffee I can drink. Greg Oberfield: Hot chocolate too! Judith Rubin - FSC: LOL Greg Oberfield: But seriously, it is in one respect. I have to deal Greg Oberfield: with all the budget stuff while working on a project. Judith Rubin - FSC: OK, I suppose you at least get the long hours Greg Oberfield: I know how much the client has to spend and what the Greg Oberfield: project goals are, so I keep track of how much is done Greg Oberfield: with what groups in our department. Greg Oberfield: In that way, it's like being a movie producer. Greg Oberfield: However, I'm creating a product FOR someone, which a movie Greg Oberfield: producer is not - so I have to keep in mind that this product Greg Oberfield: (the world) is someone else's consumer item. Judith Rubin - FSC: OK, but what *is* a virtual world producer? Do you work on the technology aspect of the product? Greg Oberfield: No, I don't deal with technology, that's why we have product managers. :) Greg Oberfield: Although I get to harass them when I want a feature. :) Judith Rubin - FSC: So you spend a lot of time harassing people? Greg Oberfield: You got that right! Judith Rubin - FSC: Besides the marketing dept., I mean Greg Oberfield: In fact, while I'm in the production cycle for a world everyone hates me. :) Judith Rubin - FSC: (:-) Judith Rubin - FSC: What are the different groups you work with? Greg Oberfield: Whew .. name one I >DON'T< work with... Greg Oberfield: Let Greg Oberfield: oops. Greg Oberfield: Let's see, there's art, worldbuilding, QA, member support, marketing.... Greg Oberfield: engineering and business development. Judith Rubin - FSC: and the world sponsor? Greg Oberfield: I work with all of them in one way or another. Greg Oberfield: Well, of course! I wouldn't be working if it weren't for them! :) Judith Rubin - FSC: Who is the sponsor of Pride!Universe? Greg Oberfield: I think he's in the audience right now (I'm not telling who though <grin>)... Judith Rubin - FSC: How long does it take to create a world? Greg Oberfield: That depends .. really .. on the size of the project. Greg Oberfield: Pride! actually took us a couple months to create, but it was... Greg Oberfield: also the very first world we put together aside from our own so it Greg Oberfield: was a learning process for all of us. Judith Rubin - FSC: Maybe we should clarify that Pride!Universe is a very different place from the WorldsAway Dreamscape Judith Rubin - FSC: which is better known, because it has been out longer Judith Rubin - FSC: I'll send a picture from Pride! Greg Oberfield: Yippee! Judith Rubin - FSC: Greg, maybe you could sort of walk us through production Judith Rubin - FSC: Since the second half of this conference Judith Rubin - FSC: Will be a group effort at creating a world concept Greg Oberfield: Sure .. let's see ... Judith Rubin - FSC: This is a clip from the garden of Pride Universe I just sent Greg Oberfield: There's the primary creative process, where I sit down and talk (along with our creative director)... Greg Oberfield: with the principal of the world. Greg Oberfield: We figure out what kind of world they want, what kind of theme they want to develop... Greg Oberfield: and what their target market is. Greg Oberfield: For example, when we were working with Pride! we got really lucky -- Pride! Greg Oberfield: knew exactly what they wanted, which helped us out a lot. Judith Rubin - FSC: The Pride environment is a space station Greg Oberfield: They came to us with the spaceship concept which was so cool that it made our lives easier during the design process. Judith Rubin - FSC: with lots of vivid color Greg Oberfield: Oops, space station that is. :) Judith Rubin - FSC: Here's a picture from the lounge at Pride Universe Greg Oberfield: Once we had the concept down, I worked with the Pride! folks on the layout and the look and feel. Judith Rubin - FSC: Sort of Star Trek looking, I think Greg Oberfield: There were some constraints, since we used a lot of artwork we had along with more from Pride! so that is why you may have noticed Greg Oberfield: some things that are similar between the Dreamscape and Pride! Greg Oberfield: However, Richard (the BMOC at Pride!) is QUITE adept at making things the way he wants them Judith Rubin - FSC: So he was fun to work with? Greg Oberfield: with our tools, and has evolved the Pride! Universe into his own creation with colors, new locales and art. Greg Oberfield: Lots! Greg Oberfield: The Pride! folks were very easy to work with. Greg Oberfield: (BMOC = Big Man On Campus) Judith Rubin - FSC: So once you have the concept.. Greg Oberfield: Ah .. the storyboard! Judith Rubin - FSC: So it is like the movies!!! Greg Oberfield: Once we have the concept, I sit down and write up this big thing called the "world specification" ... Greg Oberfield: It's basically a long document which describes the entire world in text, no graphics. Greg Oberfield: it lists it's target market, locales, art feel, etc. I then give this to the art department and they draw up... Greg Oberfield: you guessed it, Storyboards! Greg Oberfield: We use the storyboards to get an idea of what a world will look like Greg Oberfield: after it's built, so that we can talk with the client and show them our concept. Judith Rubin - FSC: You said a couple months was all it took to create Pride Universe. Did this include the concept development time? Greg Oberfield: Once they agree that it's hip and cool we start the worldbuilding part. Greg Oberfield: In Pride's! case, yes -- although we lucked out in that Pride! had a solid concept Greg Oberfield: and also have been invovled in running online services for quite a while Greg Oberfield: so they knew what they were doing. Greg Oberfield: That isn't always the case. Judith Rubin - FSC: Wow! That is faster than making a movie Judith Rubin - FSC: Folks, if you have questions about virtual world producing please go ahead and submit them Judith Rubin - FSC: We'll be happy to take questions any time Greg Oberfield: I should say that I'm senior producer but I do not work on the Dreamscape. Greg Oberfield: The Dreamscape has it's own producer you may already know him ... Greg Oberfield: his name is Vaserius. :) Judith Rubin - FSC: I think I've seen him lurking in the halls at FSC Greg Oberfield: (He's got a more direct line to Morpheus than I do) Judith Rubin - FSC: Greg is more clean-cut than Vaserius, folks Greg Oberfield: <- doesn't have the hood and robe Judith Rubin - FSC: A totally different kind of big shot producer Greg Oberfield: :: buffing hand on chest :: ------------------------------------------------------------ Passion asks: How long does it take to build a locale in the dreamscape? ------------------------------------------------------------ Greg Oberfield: Well, any locale, Dreamscape or Pride, takes about a day to build. Greg Oberfield: Someone here is shouting "define build!" Greg Oberfield: Build basically means the time it takes for us to create an empty locale, and then "fill" it with all those cool items you see as backgrounds and objects in the world. Judith Rubin - FSC: % The floor is now OPEN Judith Rubin - FSC: % Open chat has been turned off for the conference. To participate, please ask a question. Judith Rubin - FSC: Let me send a picture of some cool stuff Judith Rubin - FSC: How can it take only a day to build? Greg Oberfield: I should be more specific, I'm assuming that we already have all the artwork completed for the locale. In that case it takes a day. Greg Oberfield: The longest part of building a world is drawing the artwork. It's a LOT of work. Judith Rubin - FSC: We've had a question about the graphics we're sending Judith Rubin - FSC: If you aren't getting them, you may not have WinCim 2.0 or higher Judith Rubin - FSC: You need that to receive the graphics Judith Rubin - FSC: Greg, since we're going to practice a concept ourselves, Judith Rubin - FSC: Tell us what we need to be thinking about Greg Oberfield: Darn, and I thought I'd get a silly question! :) Greg Oberfield: Well, lets see .. Greg Oberfield: You should be thinking along the lines of concept, mainly who are you building this world for? Greg Oberfield: That is really what defines the world .. you know, "form follows function" Judith Rubin - FSC: If you have WinCim 2.0 and still aren't seeing the graphics, perhaps you haven't clicked the button that should appear on your screen. You click the button to display Judith Rubin - FSC: OK let me send another picture Greg Oberfield: Wahoo! Judith Rubin - FSC: This is the headshop Judith Rubin - FSC: Greg, are those blue eyes for real? Greg Oberfield: Well, I have been compared to old blue eyes himself, Frank Sinatra. :) Greg Oberfield: (just kidding) Judith Rubin - FSC: OK here's a serious question ------------------------------------------------------------ Eärendil asks: How many separate worlds are currently in development? ------------------------------------------------------------ Greg Oberfield: Define "in development" .. Greg Oberfield: Marketing is telling me to dodge, but I can say this ... Greg Oberfield: We're currently working on closing a few creative deals with different types of content providers. I can't go... Greg Oberfield: into details on them just yet, but they are all quite distinct from the Dreamscape and Pride! Judith Rubin - FSC: We could tell you more, but then we'd have to do away with you! Judith Rubin - FSC: OK we've reached the halfway point in our conference Greg Oberfield: (do away = sink with concrete slippers) Greg Oberfield: ;-) Judith Rubin - FSC: LOL Judith Rubin - FSC: So we're ready to develop our own virtual world concept soon ------------------------------------------------------------ Louise asks: Do your "project goals" include any plans for social development of the world... like maybe a democracy? ------------------------------------------------------------ Greg Oberfield: That's a good question ... Greg Oberfield: I've been working with and on virtual communities for a number of years now.. Greg Oberfield: and the various means of self-government have always fascinated me. Greg Oberfield: I would love, for example, to set up a virtual world that was run by a theocracy for example to see how it works. Greg Oberfield: But that's more of a hobby, than what I do. Although community is a very large component of designing a world. Greg Oberfield: There are a number of things we do while developing a world to promote interaction. Greg Oberfield: For example, vendos & other machines are what I call "interaction inhibitors" .. Greg Oberfield: meaning they actually PREVENT people from talking to one another. Judith Rubin - FSC: Could you talk about how the community in Pride Universe is set up? Greg Oberfield: Wow .. well .. that isn't something that I dealt with really. Pride! themselves built their community. Judith Rubin - FSC: OK Greg Judith Rubin - FSC: Let's start thinking about our virtual world concept Judith Rubin - FSC: Tell us where to start Greg Oberfield: Okey dokey .. let's assume that everyone in the audience is the "client". Greg Oberfield: You've come to FSC wanting a world. Greg Oberfield: First off, we need somewhere to start -- send in some suggestions for what kind of theme you want. I'll pick one or two we'll work from there. Greg Oberfield: Go ahead and submit them now. :) Judith Rubin - FSC: OK we have what might be the start of a concept: ------------------------------------------------------------ Sandman asks: to hell with democracy...my girlfriend wants me to ask...when can we get naked? ------------------------------------------------------------ Greg Oberfield: Well, there's nothing preventing you from getting naked right now while you're in a world. Greg Oberfield: We just don't let you strip your avatar! :) Judith Rubin - FSC: Good point Greg Judith Rubin - FSC: Do you think people over-identify with their avatars? Greg Oberfield: Sometimes. It depends. Greg Oberfield: It really depends on the person. ------------------------------------------------------------ ~Cosmocat asks: KittyWorld...for people who are convinced they are cats. =) ------------------------------------------------------------ Greg Oberfield: Ok .. I like it! KittyWorld it is! :) Greg Oberfield: Allright, now that we have a basic theme concept I get to come up with some background ideas. Greg Oberfield: How about this: Greg Oberfield: KittyWorld, a place for cool cats to strut their stuff and lap their cream. Judith Rubin - FSC: I want a tuxedo cat avatar Judith Rubin - FSC: Here is a remark: ------------------------------------------------------------ Passion asks: Is technology being developed so that an avatar can keep their identity when journeying between worlds? (When Pride opened many names were stolen by jealous avatars). ------------------------------------------------------------ Greg Oberfield: Well, there are a number of groups working on what is called a "Universal Avatar" standard... Greg Oberfield: however, depending on what side of the business you come from you agree or disagree with the concept. Greg Oberfield: Myself for instance (and this is my own opinion) I don't agree with Universal Avatar from a business standpoint. Greg Oberfield: For example, if we had that, and I was Coca-Cola and I had a world. And Pepsi had a world.. Judith Rubin - FSC: So it would depend on the world producer Greg Oberfield: I (cocacola) definitely don't want Pepsi avatars or Pepsi objects in my world. :) ------------------------------------------------------------ Sandman asks: no...that was a cheap shot...we are talking about a world where we can do what *we* want...not what you want ------------------------------------------------------------ Greg Oberfield: This is in regard to my naked avatar remark. Greg Oberfield: Ok .. that's a good question. What it boils down to is what we call Greg Oberfield: "editorial control", defining who has the power to determine the course ….
Fujitsu Software Corporation’s TCP/IP went down at this time and Greg resumed the conference from Tammy Sims dial-up connection.
Louise: Greg, I understand your first priority is satisfaction of your sponsor, but do you also feel responsibility for the people who live in your worlds? Greg Oberfield: Sandman, in the plans for a later version we're looking at putting in an API so people can write "plug-ins" for the worlds. Judith Rubin - FSC: We have a question from Richard about naked avvies, Greg Greg Oberfield: However, I WILL say that these plugins will more than likely not allow you to modify the world since that's a security breach. Judith Rubin - FSC: Greg (:-) Greg Oberfield: Umm .. ok Judy! [end of recording due to TCP/IP down again]